Does creativity belong in organizations?

Some say yes, some say no, some say it depends on your understanding of what creativity is. Many arguments using too many words.  I like things simple.

To me creativity connotes new ideas, new decisions and new actions leading to a result that is novel, useful and surprising.

If creativity were to belong in organizations, then where would be the most likely place for it?

Where ever transformation occurs – product and service transformation, business model transformation and transformations of the activities of people, leaders and teams.

WCIW_FULL_NUM_73KIf you are wondering what to do for World Creativity and Innovation Week April 15 – 21, remember: New ideas, new decisions, new actions resulting in a product that is novel, useful and surprising.  Ideas from past years’ celebrations can be found here.

Inspiration for this blog post came from this quote: Creativity, innovation and initiative can be described as psychological processes that facilitate transitions into desired future states… Rank, J., Pace, V. L., & Frese, M. (2004). Three avenues for future research on creativity, innovation, and initiative. Applied Psychology: An International Review, 53, 508-518.

Marci Segal, MS, Freeing Leaders’ thinking so they can create new futures.


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