People say no to new ideas because the new ideas do not fit what is current and understandable. What exists is easy; change requires an effort. People say no at the drop of a hat, without thinking. It’s a knee jerk reaction (see the exercise below the table for an example). Creativity = new ideas, […]
Category: Selling Ideas
Stanford Crash Course on Creativity – Creative Story Telling – Week 7
“Let me tell you a story…” Six great words to start off any presentation. People love stories, and that phrase primes them to pay attention to what you are about to say. Stories draw people in, they bring ideas to life and keep them memorable. According to Tina Seelig, Executive Director, Stanford Technology Ventures Program […]
The Law of Dissatisfaction vs. Gratitude
“The job of advertisers is to create dissatisfaction in its audience. If people are happy with how they look, they are not going to buy cosmetics or diet books; if people are happy with their old twenty-inch tube television they are not going to buy a sixty-inch LCD flat screen TV. If people are happy […]
Script to sell your boss new ideas
Jordan used the quick checklist for creative ideas. The new idea arrived. Another call came through. “Marci, thanks, I got it. Now how do I sell it to my boss? Can you remind me?” “Jordan, your learning and retention style amazes and delights me. I’m happy to zap over this checklist for you, here t’is.” […]
MINORITY RULES: SCIENTISTS DISCOVER TIPPING POINT FOR THE SPREAD OF IDEAS
physorg.com July 25, 2011 Scientists at Rensselaer Polytechnic Institute have found that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society. The scientists, who are members of the Social Cognitive Networks Academic Research Center (SCNARC) at Rensselaer, used computational and analytical […]
New ideas rejected due to time-zone lag, a quick fix.
Have you ever experienced jet lag? Jet lag occurs because your body’s cycle, it’s circadian rhythm, is thrown off course. You experience daylight and darkness at different times than what you are used to and this disrupts your natural times for eating, sleeping, hormone regulation and body temperature variations. Your body is out of alignment […]
Selling New Ideas – Who are you pitching?
Checking your impressions against your customer’s (boss, client, partners) truth will help you sell new ideas to help others make new decisions that count. Chances are in your favour when you do these three things: Ensure your idea matches their reality and not your impression of what it is. Observe your audience closely to discover […]
Type and Creativity
There’s a difference in the way people approach getting new ideas and making new decisions. Creativity professionals use this information to facilitate new thinking. Some people get ideas from inside, through reflection. Others, when interacting with the world outside of themselves. Some people get new ideas from taking a look at the physical world, others, […]
Selling New Ideas – The Human Dimension
Have you seen the post Selling New Ideas – Getting Ready? It provides a list of questions and points to have ready in your presentation when it’s time to make the pitch. Pitches are interactive experiences where the idea giver shows how the new suggestion will make life easier for the idea receiver. You will […]
Selling New Ideas – Getting ready
It’s a myth that people aren’t open to new ideas. They are, as long as they can see the benefit of what you are proposing. Just because you see the value of the suggestion doesn’t mean others will if you don’t speak their language. Managers want to know how your new idea makes their life […]
