Sell the Shoes to Meet Customer Needs? Insights into Making New Decisions
Every fall I go shopping for new shoes and this year was no different. I went to a local mall and left feeling as if it was more important to sales clerks that they make the sale more so than meet customer needs. Do you find that too? What’s good about the incidents described below, [...]
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Dark Circles – what’s the right problem?
I saw an ad the other day advertising a dark circle corrector. Use it, the ad says, and you can look as if you had a great night’s sleep. Dark circles are super stubborn, they deepen with age, fatigue and stress; they can make a person look tired. By hiding the dark circles with concealer, [...]
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